TwoTimes – The Branding Studio

TWOTIMES | Spain | twotimes.events

Events like never before, rebranded.

TwoTimes is a startup specialized in the digitization of events, offering technological solutions to companies that prioritize innovation and modernization. As a young brand entering a highly competitive market, they needed a strong and distinctive identity capable of conveying both tech-forward thinking and human connection — two key aspects of their value proposition.

We approached the project through the lens of duality — the intersection of two worlds: the digital and the physical

The solution

The idea of coexistence became the conceptual backbone of the visual identity. On one side, we used pixel-inspired graphic lines to represent technology, precision and digital transformation. On the other, we introduced curved, organic forms to bring in the tactile, sensory nature of in-person experiences. This constant interplay is what gives TwoTimes its unique character — always moving between the pixel and the pulse.

The entire system was designed to reflect this dual nature in a coherent yet expressive way. The visual universe blends sharp geometry with fluid composition, contrasting textures with real-life photography of events. The result is a lively and flexible language that balances tech innovation with emotional resonance. A vibrant, modern color palette supports the system, bringing freshness and energy to every application — from web and mobile interfaces to pitch decks, signage, and on-site installations.

The visual system

Every touchpoint is designed to make the brand’s core idea visible: the fusion of two timelines, two formats, two types of interactions. Rather than choosing between one or the other, TwoTimes embraces both — and this philosophy comes through in the layout compositions, graphic rhythm, and tone of voice. The system is modular and scalable, allowing the brand to grow and evolve as new platforms and formats emerge.

The impact

Since the launch of the new brand, TwoTimes has gained visibility and recognition in the innovation ecosystem. The brand has won several entrepreneurship and e-tech awards, and continues to expand its presence across the event technology sector. The new identity has reinforced their positioning as a forward-thinking, reliable and inspiring partner for organizers and exhibitors who are ready to shape the future of events.