Airoc – The Branding Studio

AIROC | Netherlands | airoc.nl

Creating a tech brand with a human heart.

Airoc was born with a clear ambition: to challenge the status quo of workplace learning. In a world facing labor shortages and rising unemployment, Airoc addresses a critical gap — helping entry-level employees become productive, faster.

The challenge

Their approach goes beyond e-learning. They integrate onboarding, coaching and real-time job training into one efficient, elegant system. Airoc's mission is both societal and strategic: to support businesses of all sizes while empowering individuals through practical, accessible learning.

To bring this to life, Airoc needed a brand that could express both innovation and humanity — a voice that could resonate in the Dutch market, but also scale globally. The challenge was to create a bold identity that positioned Airoc as a trustworthy disruptor in a space full of noise, buzzwords and generic tech branding.

The solution

We started by distilling the essence of their mission: connection. Airoc's model is built around three core players — employees, coaches and students — and we turned that into a visual concept.

The symbol we created brought these three pillars together into a unified, dynamic mark: a visual anchor that expresses clarity, purpose and forward motion.

From there, we built a design system that balanced the digital and the human. The visual language is clean but rich in emotion: bright but grounded, confident but approachable. We combined structured layouts with curved forms, accessible typography with bold messaging, and a color palette that speaks to both enterprise clients and end users.

The result is a brand that feels contemporary, trustworthy and genuinely useful — a system ready to scale in multiple markets without losing its sense of purpose or personality.

The symbol we created brought these three pillars together into a unified, dynamic mark: a visual anchor that expresses clarity, purpose and forward motion.

The impact

The new Airoc identity gave the company the visual power to match their ambition. Internally, it aligned teams around a clear and compelling story. Externally, it positioned them as a serious contender in a market full of empty promises and aesthetic sameness.

Airoc now enters conversations with a brand that feels strong, meaningful and distinctive. A brand built not just for tech, but for people — and for the future of learning.